MALADROIT.

Maladroit is a clothing brand from Genève created by two brothers, Nathan and Ethan. It tells the story of an imperfect human race accepting its defaults and errors.
As the name of the brand means « clumsy », the identity is a made around ideas of pace, sureness and smoothness so that a contrast emerges between the visual identity and the global storytelling.
« confessing one’s clumsiness does not prevent courage. »